Coinbase and the German football club, Borrusia, have doubled their commitment to each other. The relationship between the pair began last year when the exchange started running ads on the stadium’s video screens.
The partnership will have Coinbase serving as the club’s premium partner until the end of June, with a possibility of an extension depending on the future performance of the crypto market. The terms of the partnership will also have Coinbase promote its products and services on Signal-Iduna-Park (the club’s home ground and Germany’s largest stadium) and provide crypto education programs for the team’s employees.
We’re yet to uncover how much it cost Coinbase to woo the club. According to Carsten Carmer, Borrusia Dortmund’s MD, the obvious green flag was Coinbase’s BaFin license.
But, Coinbase is not alone.
Other Rebels securing their spots on the pitch with some hot deals are;
Binance is the main global sponsor of the Argentinian national team, the major Jersey partner of the Italian Lizio, and has partnered with Christiano Ronaldo to drop an NFT collection.
Crypto.com was the official sponsor of the FIFA World Cup Qatar 2022.
Bitget is the sleeve partner of Italy’s most successful soccer club – Juventus. It also partnered with Lionel (Leo) Messi – to allow fans to explore Web3 and the potential of crypto trading on the platform.
It is such a relief to see Coinbase still making some bold moves despite the ongoing crises. This January, the exchange slashed its workforce by another 30%, in addition to the 20% in Q4 2022. Despite pulling out of Japan recently, the American number 1 crypto exchange remains rebellious with its expansion into Europe.
In other news,
Down but not out. The crypto-sports partnerships may be slowing down, but they aren’t dead. Read more.